With so many business relying on social media, SEO writing has become top priority for many. SEO writing and SEO driven articles and blog posts are designed to attract and redirect traffic to specific websites through the strategic use of keywords, sentence structure and length, and a number of other factors.
If you’re your own SEO writer, you’re going to want to learn the tricks of the trade and, to help you out, we’ve put together a short list of a few of the easiest SEO writing tips that you can adopt.
An SEO article without keywords is essentially useless. Good keywords are critical to the success of an article that has business minded and traffic guided goals.
choosing a keyword, conduct keyword research. There are free tools online for this, and they will suggest a variety of great keywords related to your blog’s content.
As a rule of thumb, try to use one or two keywords per page. Avoid over stuffing or using awkward-sounding keywords that don’t come naturally within your article. Your keywords should flow naturally with your content; if they don’t, consider rephrasing them.
Before writing any kind of SEO work, make sure that the content is something that people will want to read.
It doesn’t matter if your article ranks highly on Google if no one is going to read it because it doesn’t have new, useful, or interesting information. Don’t waste your time writing about trivial topics.
Yes, 100 words of useful content is better than none. Similarly, though, 600 words is better than 100, and 1000 trumps 600 and so on.
In fact, it’s been noted in various studies that Google’s algorithms tend to favor articles with in-depth content, meaning articles of 1000 words and up. In general, it’s been found that 2000 words is the ideal length.
A great way to ensure effectiveness of your SEO efforts is by monitoring your analytics. One of the most important things to monitor is the bounce rate of your page or website.
Essentially, this is the time that people stay on your site. If analytics reveal that people aren’t staying on your page long, it’s probably due to the lack of relevance that your keywords have to your content.
Utilize bolding and bullet points.
Surprisingly, Google’s algorithms take into consideration bolded text and bullet points. When possible, try to use both of these.
Bold keywords and/or links, and turn text-based lists into bullet point lists to boost your SEO rating. This boosts ratings because it improves a page’s readability.
As visual beings, humans are genetically designed to respond to images. Including a few professional, highly-relevant images to your page will work to boost SEO as it not only attracts viewers but also breaks up walls of text, much like bullet points do.
There you have it: a few highly effective, simple ways to master SEO writing and general SEO practices.